Ikea / Big Brother Unboxing

For the first time in the show's history, the whole house was still inside the boxes, and the contenders had to assemble everything themselves. Knowing that Furniture assembly and boxing of furniture are IKEA assets that are linked in the Israeli mindset to the brand, we wanted to use to it to our advantage… For the first time in the show's history, the whole house was still inside the boxes, and the contenders had to assemble everything themselves! IKEA Style… While the activity during the episode generated interest, we drove consumer directly to our 360 tour using VTR during the show to close the loop and truly showcase our designs to consumers