UFX / Andrés Iniesta

To make the Fintech brand's products more relevant to people on 5 different regions, we had to come up with an idea that would be big enough to stretch between cultures and funnel stages. That's how we came up with 'There is a first time for everything' campaign, that meant to inspire people to try new things. But how you communicate such a vision? We collaborated with Andrés Iniesta (33M followers on Instagram) who was the one that unified the different audiences we wanted to reach in five different regions, as data shows. We asked Andrés to try a completely new sport for the first time to inspire people do the same.