Award-winning and auction-winning Chief Creative Officer.

Thank you Meta for 9 transformational years.

What's now?

I build growth creative machines.

I transform creative systems
in four key areas

  • I co-developed Meta official Creative Machine narrative back in 2021. Since then, hundreds of hyper-growth brands implemented the methodology and transformed their business.

  • I managed one of the world's top performing creative teams and know how to maximize the talent in each individual. Your current team and creative leadership can achieve much more with an experienced, confident advisor.

  • I hired junior and senior talents throughout the years, LinkedIn profiles never tell the full story. In my years as a creative leader in the industry, tens of times I was asked to help my clients to hire their talent and train them. All of them said it was the most strategic thing they ever do in the hiring process.

  • AI is not a recommendation, it is necessary for a modern growth team. As an advisory board member in multiple AI startups, I unlock essential tools and processes that are game- changing company's workstreams.

Available for consultations

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Available for consultations 〰️

Notable projects

Throughout my nine-year tenure at Meta, the team I led developed and shipped some of the company’s most sophisticated creative systems at a global scale. Here are a few of them.

I sit on advisory boards of companies that I genuinely believe are changing the marketing world at the speed of AI.

  • AI, creative analytics startup (founded 2022)

    Adge has developed a transformational AI capacities that make creative data-driven yet focusing. Creative Director's dream basically. I joined as a sole advisory board member in 2025 and currently working together with the founders on making Adge the world's most advanced and intuitive creative cockpit.

  • AI smart funnel builder (founded 2024)

    The best creative strategy and execution is never fully maximized and scaled without the best post-click experience. That's why I am such a big believer in Jurni's mission to make funnels as easy to create as ads. I joined the company's advisory board in 2025 and work closely with the founders on developing a smart funnel machine that is automated, agile and impactful.

  • Global commerce brands

    More details coming soon

Get to know Ex

Our new venture lab

Over 15 years
of creative leadership

Ex

Meta

McCann

Ogilvy

DMs are for relatable Reels,
leads are for business

If you are interested in senior creative point of view, advisory services and growth creative machine build project, drop me an email and I'll take it from there.