Honda / Auto Correct

Shot on iPhone, made it to Trend Hunter, Lürzer's Archive, Clio Awards and more.
Funny thing, when you have an idea but not much time and resources to produce it, you just roll up your sleeves and finding creative ways to make creative. Honda's 'Auto-Correct' campaign was just one of those projects. We came up with an idea, made some prototypes, went to -4 floor in McCann's parking lot and started taking pictures of other employees' cars using my iPhone. This campaign immediately has been picked up by Clio Awards, Lürzer's Archive, Trend Hunter, Ad Age's Creativity, Commercial Photo Japan, Creative Criminals and many more. We especially loved what the Brazilian blog Comunicadores shared in an article about the campaign:

​"As Paul Valery once said: "Between two words, always choose the simplest; between two simple words, choose the shortest. " This search for simplicity that is worth to the text, also goes for the layout (Archives do not let me lie). This simple and intelligent advertisement is a creation of the McCann Tel Aviv that intends to emphasize that Honda is the right choice when changing cars. The message is simple and uses the auto-broker feature found in today's smartphones. I do not know, but I can smell Cannes."

Volvo / Seesaw

For the launch of the new Volvo XC60 4WD, we’ve been asked to craft a series of print ads and posters that highlight the adaptivity and power of the car’s 240 horsepower. The result was a multiple terrain visuals that we called Seesaw. The project has been featured on blogs and magazines around the world, including in Lürzer’s Archive 3.1323 issue.

Honda / The Treat

There’s probably nothing between dirt bikes and chocolate cakes. That’s probably why Honda’s The Tread print ad was so different for the motorcyclists community and creative industry. The ad putting a spotlight on the treat of every rider – the weekend – when you can take your motorcycle for a performance ride. The ad was picked as Top 6 Best Print Ad of the week by Best Ads on TV and countless of online magazines.

Honda / Hair

As a motorcyclist, it is always hard to explain to power of a strong bike. Therefore, my team and I looked for ways to visualize the excitement but capturing a single moment from a new, fresh perspective. Hair was shortlisted on Epica Awards and curated by Lürzer's Archive.

Work and credits at Lürzer’s Archive

Yes / Towel Billboards

For the launch of ‘Breakwater’ – the summer show of Israel’s biggest satellite TV Yes we decided to meet the target audience on their way to the beach. In collaboration with JCDecaux, we created the 1st outdoor prints made of real towels. Instead of using regular paper, we crafted a set of towels that drew people attention and made it clear that ‘Breakwater’ is coming. We also left giveaways in bus station near the beaches in Tel Aviv with branded towels, sun cream, and more fun stuff.